Classics are works that clash with the present. They are never modified – instead they are re-interpreted on the basis of a changed world: With the LEICA M7, a classic celebrates a new premiere. Convenience and fast operation of the camera have been enhanced even further with automatic shutter speed control and detail improvements. The Leica cloth focal plane shutter – with its vibration-free and quiet action is a must for a genuine Leica M camera – is now controlled electronically. Form, size and the proven operating concept were retained without changes. Virtually all system components of the preceding models remain compatible. Photography with the new LEICA M7 is a surprisingly new and yet unchanged experience.

Due to the robustness and reliability of the LEICA M7, the Solms company is extending the camera's warranty from three to five years for registered owners who bought their camera from an authorized Leica stockist. In addition, Leica's after-sales service guarantees servicing and spare parts for at least 30 years. The new warranty is backdated to apply to all LEICA M7 camera models sold so far.

The LEICA MP is a tool. Made by hand, created for the photographer’s craft. Tailored to the decisive photographic parameters. In compact form, with clean design, clearly laid out. Unobtrusive, quiet, reliable. Concentrated technology for concentrated photography, without distraction by automation. For pictures that only a photographer can see, compose and record. Modern, because it captures the present. Current, because all its features have been optimized. Traditional, because it builds on the accumulated experiences of the pioneer in 35 mm camera construction. Not a photographic whim, but a camera for life.